We just received the 2013 Giro catalog in the mail and thought we’d share a few new products with you. The most exciting product is probably the new Air Attack Helmet, which we covered in a previous blog. This aero road helmet looks like a throwback bmx lid, but is actually the most aerodynamic road helmet on the market and would work great for time trials too.
A common theme throughout the helmet, shoe, glove and accessory collection is the use of neon yellow. We applaud Giro for thinking outside the box of primary colors.
Giro shoes have carved out a huge chunk of the market from heavyweights Shimano and Specialized. The new Empire shoe creates an entirely new market – the modern lace-up! Taylor Phinney rode the Empire shoes at the 2012 Giro d’Italia and the consumer response was so overwhelming Giro decided to make them available to the masses. This shoe wasn’t originally intended to be in the 2013 catalog. It was made specifically for Phinney who told designers he loved the look of Nike’s Mercurial soccer cleats. After winning the prologue, Phinney got some serious media attention. And so did his shoes.
The Empire has an MSRP of $275 and comes with Easton’s EC90 carbon sole. The one-piece upper is made of Teijin, the same material used on the Factor, which is unchanged for 2013.
Giro is also entering the downhill/freeride market with the introduction of the Chamber and Jacket shoes. The SPD compatible Chamber is dubbed as “the perfect downhill shoe” with development cues from Aaron Gwin. It has a skate inspired look with a low-profile upper and an internal bootie to keep mud, rocks and debris out. Poron XRD cushioning in the heel adds protection and a dual-density Vibram outsole provides grip. MSRP on the Chamber is $140 and it’s available in Black and White.
The Jacket is more of a dirt jumper shoe designed for use with flat pedals. It also sports a skate inspired look and has most of the same tech features as the Chamber. MSRP is $120 and it’s available in Gray and White.