Interbike 2013: The Giro That We Deserve

Giro went big this year, releasing products that are not only impeccably stylish but actually fit with needs of today’s riders. I dare say that Giro seems to know what we want even before we want it. They released an entirely new line of casual road clothing for both men and women, including the incredibly clean Aspect helmet; redesigned the popular Empire, Factor and Prolight SLX shoe models; and set up the growing class of “enduro” riders with the Cipher full face helmet and the unbearably awesome Terraduro shoe. We made sure to grab specs and snap a ton of pictures of Giro’s new gear so you can start writing out that wish list. 

Giro‘s new casual road clothing is meant for the burgeoning number of riders looking to commute or simply get outside and enjoy being on two wheels. The new products are meant to satisfy those riders that aren’t necessarily interested in crossing the finish line first but still desire gear that will keep them comfortable on and off the bike.  In addition to shirts, shorts, jackets and other casual apparel options, Giro developed the Aspect helmet. The minimalist urban style doesn’t take itself too seriously and it features a Roc Loc Air Fit system, ultra-suede interior and built in cloth visor. The new lace up republic shoes round out the casual road line with the same subtle styling and traction on and off the bike.

Enduro was a hot topic at Interbike this year and Giro was quick to create products specifically for this increasingly popular group of trail riders. The Giro Cipher helmet is sure to be a hot ticket item. It comes in a multitude of designs and has features like plush interior padding, speaker pockets, a built-in POV camera mount and the light weight that enduro riders want without sacrificing the protection they need. With the Terraduro shoe, Giro proved they were ready to deck you out with enduro specific gear from head to toe. The Terraduro was an item on everyone’s wish list because of its confidence inspiring Vibram outsole, reinforced toe-box and durable nylon construction.

Giro certainly hasn’t forgotten the popular road shoe models that made it such a drool-worthy brand, namely the Empire, the Factor, and the Prolight SLX. In fact they’ve done the impossible and made them even better. The Prolight SLX II, the Factor ACC and the Empire ACC all include an Evofiber, foot-hugging upper, the new and improved Easton EC90 ACC carbon fiber sole with replaceable heel pads and the Supernatural Fit footbed. The Prolight SLX II also features titanium hardware to keep the weight down to a reported 205 grams. The Empire weighs in at 215 grams and the Factor at 240 grams.

Whether you ride enduro, ride the road or just ride whatever you feel like, Giro is the brand you deserve.