San Luis Obispo may be a relatively small town by big-city standards, but that isn’t to diminish its appeal. Made famous by Oprah Winfrey as the happiest place in the United States (take that, Disneyland), San Luis Obispo certainly has its share going for it (Beside being the home base of Art’s Cyclery of course).
Go figure, it also happens to be a resolute hotbed for cycling. From quiet, winding country roads to the expansive oceanside vistas found along the Pacific Coast Highway, there’s absolutely no shortage of bragging rights when it comes to the area’s riding.
Understandably then, it served as the perfect backdrop for the team presentation and training camp of the BMW Development Team. Formerly Stage 17 Racing, the team has picked up an impressive sponsor to help them with their goal of developing young riders.
“We saw San Luis Obispo as a great place to make new fans,” remarked Team Director Michael Roecklein. But, it was the riding that won the team over. One of the riders on the team, Ian Moore, calls San Luis Obispo home, and is fully aware of the riding on tap on California’s central coast.
Rocklein praised the opportunity for the team to be able to “ride the tough, fun climbs, but still hit some flat by the ocean.”
While first and foremost offering young riders a professional atmosphere in which to bridge the gap between unpolished junior and well-trained professional, the team also prides itself in using cycling as a vehicle for promoting a healthy lifestyle and heightened self-esteem in adolescents.
Look for The BMW Development team to make their way into a much brighter spotlight in the coming years, as their riders certainly know how to ride a bike.
“Our riders are better when it’s harder and longer,” Rocklein pointed out, so look for a strong performance by the squad in UCI-sanctioned races like the Vuelta Mexico and the Redlands Classic this year.
And now with a sponsor like BMW, “it shows that someone trusts us with their brand and their image.”
And while we may be a touch biased, we certainly trust them to pick the right spot for their presentation and team camp.
BMW Development Team, you’re welcome back anytime, and great luck in 2014!